nam 22 uu 4500 10.59704/c537fc59ef3990d5 DE-Verfassungsblog cr||||| 260605s2026||||xx#|||||o|||| ||| 0|eng|| 10.59704/c537fc59ef3990d5 doi eng 342 23 Griffin, Rachel Author aut (orcid)0000-0002-3925-3975 Contesting Big Tech’s AI Greenwashing - Assessing "Sustainable AI" Claims Under EU Consumer Protection Law Griffin, Rachel Verfassungsblog 2026-06-05 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Sustainability is among the most contested topics in contemporary debates around AI. While the industry’s meteoric growth has sparked growing public concern about its environmental impacts, Big Tech companies have gone to great lengths to portray AI as not just sustainable but positively good for the environment. Misleading practices related to consumer transactions are illegal under EU law, and the 2024 Directive on Empowering Consumers for the Green Transition has just introduced stricter rules on greenwashing. CC BY-SA 4.0 Sander, Barrie Author aut Max Steinbeis Verfassungsblog gGmbH Verfassungsblog 2366-7044 https://verfassungsblog.de/contesting-big-techs-ai-greenwashing/ raw object