Contesting Big Tech’s AI Greenwashing - Assessing "Sustainable AI" Claims Under EU Consumer Protection Law
Griffin, Rachel
Author
aut
(orcid)0000-0002-3925-3975
Sander, Barrie
Author
aut
Text
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2026
Verfassungsblog
2026-06-05
eng
Sustainability is among the most contested topics in contemporary debates around AI. While the industry’s meteoric growth has sparked growing public concern about its environmental impacts, Big Tech companies have gone to great lengths to portray AI as not just sustainable but positively good for the environment. Misleading practices related to consumer transactions are illegal under EU law, and the 2024 Directive on Empowering Consumers for the Green Transition has just introduced stricter rules on greenwashing.
CC BY-SA 4.0
Griffin, Rachel
342
https://verfassungsblog.de/contesting-big-techs-ai-greenwashing/
Verfassungsblog
2366-7044
Max Steinbeis Verfassungsblog gGmbH
10.59704/c537fc59ef3990d5
260605
10.59704/c537fc59ef3990d5
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