Copyrighting Voice and Image - How Denmark’s New Deepfake Law Challenges Traditional Personality Rights in Europe
Eggers, Alma
Author
aut
Text
xx#
2026
Verfassungsblog
2026-03-26
eng
With the increasing proliferation of deepfakes, Denmark has become the first country in the EU to specifically protect one’s image and voice through a new legislative initiative. As of 31 March 2026, a new intellectual property right is expected to enter into force, modelled as a neighbouring right to copyright and specifically designed to protect a person’s voice and physical appearance. Traditionally, voice and image have been protected as personality rights. The new legislation reconceptualises them as intellectual property rights, making them potentially transferable and commercially exploitable.
CC BY-SA 4.0
Eggers, Alma
Copyright
Deepfake
Dänemark
EU
EU
intellectual property right
personality rights
Dänemark
EU
342
https://verfassungsblog.de/copyrighting-voice-and-image/
Verfassungsblog
2366-7044
Max Steinbeis Verfassungsblog gGmbH
10.17176/20260326-163535-0
260326
10.17176/20260326-163535-0
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