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http://dx.doi.org/10.17176/20230523-140405-0 https://verfassungsblog.de/pay-to-play/ Pay to Play - Social Media Meets the Subscription Economy Christoph Busch eng 2023-05-23 electronic resource text/html ddc:342 Big Tech Consumer Protection Consumer Protection Law Contract Law Platform Governance Platform Regulation Platforms Radical Reforms Social Media Subscription Economy Verfassungsblog Verfassungsblog--2366-7044 CC BY-SA 4.0 The rise of subscription-based business models in social media is part of a broader trend that can be observed in many industries. Against this background, it is necessary to adapt European consumer law to the new risks of the subscription economy.However, it is not enough to give consumers rights on paper. Nor is it sufficient to inform consumers about their rights in the small print. Effective consumer protection in digital markets requires a user interface design that enables consumers to exercise their rights with a simple click.