http://dx.doi.org/10.17176/20230522-140302-0 https://verfassungsblog.de/p2b-contract/ A Non-Binary Approach to Platform-to-Business Transactions Elkin-Koren, Niva Somech, Ohad Perel, Maayan eng 2023-05-22 electronic resource text/html ddc:342 Big Tech Consumer Protection Consumer Protection Law Contract Law P2B Platform Governance Platform Regulation platform-to-business Platforms Radical Reforms Social Media terms of service Verfassungsblog Verfassungsblog--2366-7044 CC BY-SA 4.0 Social media is a disruptive technology that has challenged fundamental distinctions in contract law, as social media contracts don't adequately reflect complex relationships between platforms, businesses, and consumers, among others. Contract law has the potential for greater sensitivity to contract classifications because different types of contractual relations invoke different values and trade-offs. Courts can better posit them in the spectrum between business and consumer contracts, while securing business users‘ unique interests