nam 22 uu 4500 10.17176/20210905-213932-0 DE-Verfassungsblog cr||||| 210905s2021||||xx#|||||o|||| ||| 0|eng|| 10.17176/20210905-213932-0 doi eng 342 23 Goanta, Catalina Author aut Human Ads Beyond Targeted Advertising - Content monetization as the blind spot of the Digital Services Act Goanta, Catalina Verfassungsblog 2021-09-05 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier If the bridling of harmful targeted advertising is a core objective of the DSA, the exclusion of influencer marketing is a grave oversight. Amendments introduced by the Internal Market and Consumer Protection Committee in the European Parliament may remedy this omission. If "human ads" were omitted, Big Tech platforms’ sophisticated data-related business models will continue to escape encompassing regulation and hence, their power will remain unchecked. CC BY-SA 4.0 Content Monetization Digital Services Act DSA Targeted Advertising Max Steinbeis Verfassungsblog gGmbH Verfassungsblog 2366-7044 https://verfassungsblog.de/power-dsa-dma-11/ raw object