Human Ads Beyond Targeted Advertising - Content monetization as the blind spot of the Digital Services Act
Goanta, Catalina
Author
aut
Text
xx#
2021
Verfassungsblog
2021-09-05
eng
If the bridling of harmful targeted advertising is a core objective of the DSA, the exclusion of influencer marketing is a grave oversight. Amendments introduced by the Internal Market and Consumer Protection Committee in the European Parliament may remedy this omission. If "human ads" were omitted, Big Tech platforms’ sophisticated data-related business models will continue to escape encompassing regulation and hence, their power will remain unchecked.
CC BY-SA 4.0
Goanta, Catalina
Content Monetization
Digital Services Act
DSA
Targeted Advertising
342
https://verfassungsblog.de/power-dsa-dma-11/
Verfassungsblog
2366-7044
Max Steinbeis Verfassungsblog gGmbH
10.17176/20210905-213932-0
210905
10.17176/20210905-213932-0
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