nam 22 uu 4500 10.17176/20230523-020241-0 DE-Verfassungsblog cr||||| 230522s2023||||xx#|||||o|||| ||| 0|eng|| 10.17176/20230523-020241-0 doi eng 342 23 Laux, Johann Author aut (orcid)0000-0003-3043-075X The Shape of Personalisation to Come - Whether Done in the Interest of Consumers or Traders, Personalisation Requires a (Platform) Governance Perspective Laux, Johann Verfassungsblog 2023-05-22 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier While targeted advertising is still a money-making machine for social media platforms, its motor has begun to sputter. However, with artificial intelligence, the potential is even greater for companies to discover and exploit biases and vulnerabilities in consumers that they themselves may not be aware of. The point of this dive into economic engineering of personalised environments on digital platforms is to highlight the intentional creation of algorithmically curated choice sets for consumers. How can the law ensure their fairness? CC BY-SA 4.0 AI Big Tech Consumer Protection Consumer Protection Law Contract Law Personalisation Platform Governance Platform Regulation Platforms Radical Reforms Social Media Max Steinbeis Verfassungsblog gGmbH Verfassungsblog 2366-7044 https://verfassungsblog.de/shape-of-personalisation/ raw object