The Shape of Personalisation to Come - Whether Done in the Interest of Consumers or Traders, Personalisation Requires a (Platform) Governance Perspective
Laux, Johann
Author
aut
(orcid)0000-0003-3043-075X
Text
xx#
2023
Verfassungsblog
2023-05-22
eng
While targeted advertising is still a money-making machine for social media platforms, its motor has begun to sputter. However, with artificial intelligence, the potential is even greater for companies to discover and exploit biases and vulnerabilities in consumers that they themselves may not be aware of. The point of this dive into economic engineering of personalised environments on digital platforms is to highlight the intentional creation of algorithmically curated choice sets for consumers. How can the law ensure their fairness?
CC BY-SA 4.0
Laux, Johann
AI
Big Tech
Consumer Protection
Consumer Protection Law
Contract Law
Personalisation
Platform Governance
Platform Regulation
Platforms
Radical Reforms
Social Media
342
https://verfassungsblog.de/shape-of-personalisation/
Verfassungsblog
2366-7044
Max Steinbeis Verfassungsblog gGmbH
10.17176/20230523-020241-0
230522
10.17176/20230523-020241-0
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