Tackling Discrimination in Targeted Advertising - US regulators take very small steps in the right direction – but where is the EU?
Griffin, Rachel
Author
aut
(orcid)0000-0002-3925-3975
Text
xx#
2022
Verfassungsblog
2022-06-23
eng
On 21 June Meta and the US Department for Housing and Urban Development released a legal settlement that will restrict Meta’s ability to offer those clients some of its core ad-targeting products. It resolves (for now) a long-running case over discriminatory targeting of housing adverts. Meta is now prohibited from using certain targeting tools in this context, and has promised new tools to ensure more representative targeting. This US lawsuit should be a wake-up call for European regulators, reminding them that taking systemic discrimination seriously requires proactive regulatory reform and enforcement. The relevant provisions of the Digital Services Act (DSA) are largely symbolic.
CC BY-SA 4.0
Griffin, Rachel
algorithms
Discrimination
Facebook
Meta
Targeted Advertising
342
https://verfassungsblog.de/targeted-ad/
Verfassungsblog
2366-7044
Max Steinbeis Verfassungsblog gGmbH
10.17176/20220623-153440-0
220623
10.17176/20220623-153440-0
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