Why are you on Facebook? - For its personalized and targeted advertising answers the Irish Data Protection Commissioner, Helen Dixon
Vergnolle, Suzanne
Author
aut
Text
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2021
Verfassungsblog
2021-11-01
eng
In a recent draft decision of the Irish Data Protection Commissioner to other European Data Protection Authorities, the Irish Commissioner addressed whether or not Facebook could rely on the contractual legal basis for certain purposes of its personal data processing, including for behavioral advertising. According to the Commissioner, “a reasonable user would be well-informed […] that [personalized advertising] is the very nature of the service being offered by Facebook and contained within the contract”. Based on this interpretation, it appears that Facebook’s users are on the social network not to connect with their friends and family but rather to receive personalized advertising.
CC BY-SA 4.0
Vergnolle, Suzanne
data protection
Facebook
Ireland
Irish Data Protection Commission
342
https://verfassungsblog.de/why-are-you-on-facebook/
Verfassungsblog
2366-7044
Max Steinbeis Verfassungsblog gGmbH
10.17176/20211101-173138-0
211101
10.17176/20211101-173138-0
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