Media Freedom and Pluralism
What is ‘media’ in a digitalized society where boundaries between news, commercial and social content are increasingly blurred? How can we safeguard media pluralism against powerful state actors as well as powerful tech companies? This Symposium will explore these and other pressing questions concerning the state of the media.
Public Service Broadcasters (PSBs) are publicly organised and funded broadcasters, organised by each of the EU’s Member State with a great degree of discretion and under a unique legal framework. Politicised interventions and the decline of PSBs’ independence threaten their ability to adequately perform their role and offer citizens a high-quality public service which meets the public’s democratic and cultural needs. The politicisation of PSBs by national authorities, coupled with the increasing concerns about media freedom, shows that some type of regulatory intervention is necessary.
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Among (too) many other things, the recently adopted European Media Freedom Act (EMFA) introduced an assessment of the impact of media market concentration on media pluralism and editorial independence. It thereby aims to address the growing economic threats media pluralism and freedom have been facing all across Europe. However, when considering recent media merger cases in Poland as well as the substantive and institutional competition law framework, it is uncertain whether the Act will provide efficient solutions.
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The advent of the digital economy has brought many challenges to traditional business models, leading to new issues that go beyond pure market problems. This is also true for the news media industry since the emergence and rapid expansion of digital platforms like Google and Facebook. While the latter, in contrast to press publishers, do not produce any news content themselves, they have become digital news aggregators and first contact points for readers of online news. In this post, we reflect on the existing approaches towards addressing the bargaining imbalance between press publishers and digital news aggregators. We argue that the most adequate measure in addressing this imbalance would be a regulatory instrument such as a bargaining code.
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The adoption of the European Media Freedom Act broke new ground in the EU’s approach to media law. Amongst other goals, the EMFA seeks to address the risk of restricting media content by online platforms by envisaging the special, privileged, treatment of media service providers in the area of content moderation. This post discusses the extent of the privilege granted to media service providers and the relationship between the EMFA and the DSA.
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On the surface level, we see private actors exercising more and more power over speech; on a deeper level though, we might be returning to a far older discussion about the interplay of private and public power, and the fate of an individual who lives in the crash zone between them. Given that the result of this clash largely comes down to choosing a proper regulatory policy, this contribution argues that when regulating market-situated speech particular caution should be exercised.
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Big Tech companies have power. One element of this power is discursive power, including in the public sphere, a cornerstone of democratic societies. In the current digitalized society, the public sphere has a significant online component. Discursive power may continue to grow, fuelled by AI developments, unless checked. To shape a possible legal response – we focus on European competition law – requires understanding the complexity of this power. Though competition law is focused on market power, we argue that it can and should have a role to play in curbing discursive power too, despite some inherent limitations.
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What is ‘media’ in a digitalized society where boundaries between news, commercial and social content are increasingly blurred? What do we really mean by ‘media pluralism’? These are all key questions liberal democracies in Europe and beyond need answers to, given both political challenges and the rise of market power and Big Tech companies whose actions affect media markets. While the law will not solve all of the problems associated with these developments, it can help in imposing limits on the way in which political and market power is used. This necessitates a sustained and informed debate as to what the existing legal framework offers and what additional legal responses are necessary.
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