In its recent Grand Chamber decision “Perinçek v Switzerland” the ECtHR, once again, declares Armenian genocide denial protected against criminal prosecution by the right to free speech. The Court substantially disregards the specific atmosphere of denialism and gross violations of the rights of minorities in Turkey, moving central attention instead to Switzerland where – supposedly – no tensions are possible on the anti-Armenian grounds. The Court has failed to acknowledge the existence of the anti-Armenianism as a specific ideology prevalent amongst Turkish and Azeri nationalists, including those scattered in huge Turkish diasporas in Europe these days.