16 June 2023
The GDPR’s Journalistic Exemption and its Side Effects
On 25 May 2023, we mark the fifth anniversary of the General Data Protection Regulation’s (GDPR) full application in the European Union (EU). While the Regulation is primarily known for its impact on business, it also fostered significant changes to data processing by media outlets, which are often overlooked in discussions about data protection. This blog post analyzes what is commonly called the ”journalistic exemption” under Article 85 of the GDPR that requires Member States to regulate the extent to which GDPR applies to journalists and others writing in the public interest. Further, this contribution reflects on how exactly that journalistic exemption is implemented across the Member States, and considers the problematic consequences of the GDPR’s uneven application to the media sector, including instrumentalization of GDPR in the strategic litigation (SLAPPs) against journalists. Continue reading >>
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15 June 2023
Interaction Without Affection?
The EU's legislative activity in the area of media and platform regulation is currently unfolding at an unprecedented pace. The thematically broad EMFA builds in many places on recently adopted legal acts whose interpretation is still unclear. This leads to parallelisms and overlaps as well as unclear and convoluted references, which can only be briefly outlined here and should be clarified in the trilogue negotiations. Continue reading >>
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14 June 2023
“A Bit of Fun. A Bit of Truth.”
The extent of (private) media regulation depends on the willingness to trade private for public power. This blogpost takes the Commission's EMFA proposal as an opportunity to question the assumptions about media, markets, and politics behind it. It finds that the Commission’s approach treats private like public media: First, it functionalizes the fundamental rights of private individuals and companies in terms of their public benefit; second, it imagines the conditions of qualitative journalistic work as those of civil servants. Continue reading >>
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13 June 2023
Without Enforcement, the EMFA is Dead Letter
Besides important substantive provisions, the EMFA proposal contains various mechanisms concerning the role of national regulatory authorities, the newly established European Board for Media Services (Board) and the Commission. However, this blogpost argues that the proposed tools fail to effectively improve the already available enforcement mechanisms in EU law. We offer three recommendations to improve enforcement of media law and policy in the EU, while remaining within the boundaries of the competences as established by the EU Treaties. Continue reading >>
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13 June 2023
Why the Words “But” and “However” Determine the EMFA’s Legal Basis
Enacting a regulation, which is directly applicable throughout the EU, with such a focus would undoubtedly entail a far-reaching interference with the cultural sovereignty of the Member States, documented inter alia in Art. 167(4) TFEU and the Amsterdam Protocol concerning public service broadcasting. This requires a careful concretisation of existing obstacles to the internal market, their actual overcoming by the proposed rules and a consideration of cultural interests and traditions of the Member States. In its current shape, the EMFA, irrespective of its noble goal, does not meet these requirements. Therefore, most of the EMFA’s substantive rules do not solidly rest on a legal basis, making the proposal partly incompatible with Union law. Continue reading >>
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12 June 2023
Freedom Governed by Brussels
With its EMFA proposal, the Commission is pursuing objectives that are beyond doubt: the safeguarding of plural, independent media in the Union. But no matter how noble an objective may be, it is still not a legal basis. Furthermore, European media supervision shouldonly be linked to the Commission if its oversight Board can provide independent supervision. Finally, the regulatory approach as such has to be questioned: Shall media freedom be secured through media supervision? Continue reading >>
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12 June 2023
The Key to Ensure Media Pluralism in the EU? A Unified Framework
Media freedom is one of the necessary conditions for democracies to function. Yet media freedom is currently not guaranteed in all European Union countries. The European Media Freedom Act proposed by the European Commission in 2022 aims to protect and foster media pluralism across the EU block and, while some changes would need to be made to strengthen the proposal’s efficacy, monitoring on the ground shows that a common European framework is indeed needed. While there are already several harmonisation measures that revolve around media – such as the Audiovisual Media Services Directive (AVMSD) – this is the first text that clearly and specifically addresses the media market in and of itself, which marks a paradigm shift in EU media regulation. Continue reading >>
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19 May 2023
Medienfreiheit als europäische Tradition
Über den Entwurf des Europäischen Medienfreiheitsgesetzes (EMFA) und seine Auswirkungen auf die Unabhängigkeit der Nationalstaaten im Bereich der Medien wird derzeit lebhaft diskutiert. Ein Vorwurf war besonders häufig zu hören: Der Entwurf des EMFA sei der neuste Versuch Brüssels, die Souveränität östlicher Mitgliedstaaten mit Rechtsstaatlichkeit-Defizitzu unterminieren. Dieser Beitrag stellt sich diesem Vorwurf entgegen. Oft wird nämlich vergessen, dass die Regulierung europäischer Medien zwecks Sicherung des Medienpluralismus weder eine neue Forderung ist, noch historisch einen engen Bezug zu den östlichen Mitgliedstaaten aufweist. Im Gegenteil, das Streben nach einer Harmonisierung des Medienpluralismus und der Medienfreiheit ist ein seit Jahrzehnten immer wiederkehrendes Vorhaben in der EU. Die EMFA als ‚neuesten‘ Versuch Brüsseler Einflussnahme auf Osteuropa darzustellen ist daher schlicht ahistorisch. Continue reading >>
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15 March 2023
Too Much for Others, too Little for Us
The draft of the European Media Freedom Act (EMFA) published last September appears to constitute, in part, an attempt to respond to the systematic erosion of media freedom in Hungary since 2010. The European Commission seems to be aware of how unsuccessful it has been in addressing the problem. Thus, even though the rule of law proceedings against Hungary found a serious violation of media freedom, the conditionality procedure and the Charter of Fundamental Rights eligibility criteria inquiry failed to address the issue. Against this backdrop, this blogpost will analyse the draft EMFA’s capacity to respond to the unique challenges posed by the Hungarian media freedom landscape. Continue reading >>13 February 2023
The platform-media relationship in the European Media Freedom Act
The European Media Freedom Act proposal takes aim at very large online platforms’ gatekeeping power over access to media content and aims to reshape the relationship between media and platforms. By providing media organisations a special position on platforms, however, the EMFA risks changing the media’s role and relationships with other actors in ways that run counter to its overall objective to secure media freedom. Continue reading >>
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