24 May 2023
Monetising Harmful Content on Social Media
The possibility to profit from the dissemination of harmful content triggering views, engagement, and ultimately monetisation does not only concern the contractual relationship between social media and influencers, but also affects how other users enjoy digital spaces. The monetisation of harmful content by influencers should be a trigger, first, to expand the role of consumer law as a form of content regulation fostering transparency and, second, to propose a new regulatory approach to mitigate the imbalance of powers between influencers and users in social media spaces. Continue reading >>
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05 September 2021
Human Ads Beyond Targeted Advertising
If the bridling of harmful targeted advertising is a core objective of the DSA, the exclusion of influencer marketing is a grave oversight. Amendments introduced by the Internal Market and Consumer Protection Committee in the European Parliament may remedy this omission. If "human ads" were omitted, Big Tech platforms’ sophisticated data-related business models will continue to escape encompassing regulation and hence, their power will remain unchecked. Continue reading >>
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