Benedikt Herrmann is team leader of the “Behavioural Economics Team” of the Institute for Health and Consumer Protection of the Joint Research Centre of the European Commission. With an education in natural sciences and a PhD in economics he researched extensively at Kennedy School of Government at Harvard University and the Centre for Decision Research and Experimental Economics at Nottingham University. He joined an economic analysis unit of the European Commission in 2008. In November 2011 he joined the Joint Research Centre to set up the Behavioural economics team. Benedikt has published widely in leading journals of vaious fields, like “Social Neuroscience”, “Science”, “American Economic Review” and “Quarterly Journal of Economics”.