While targeted advertising is still a money-making machine for social media platforms, its motor has begun to sputter. However, with artificial intelligence, the potential is even greater for companies to discover and exploit biases and vulnerabilities in consumers that they themselves may not be aware of. The point of this dive into economic engineering of personalised environments on digital platforms is to highlight the intentional creation of algorithmically curated choice sets for consumers. How can the law ensure their fairness?
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